This new book traces the history of the FIAT (Fabbrica Italiana Automobili Torino) company from foundation in 1899, when a group of well-to-do young men decided to found one of the first Italian motorcar manufacturers in Turin, having watched imported French cars putter around and realising their country had no equivalent industry. One of the founders, Giovanni Agnelli, addressed a meeting of fellow-founders on 11th July 1899 thus: “We cannot waste any time. You should have seen what I saw the other day on my trip to Nice. Hannibal is at the gates. In France, even the public sector is starting to use the motorcar.”
By 1902 Fiat (as it is now spelled) was profitably producing over 100 cars a year, but a speculative share bubble virtually ruined the company in 1906, driving shares to near-worthless levels. Agnelli however saw an opportunity and bought shares cheaply, to emerge as the controlling shareholder.
Less than a decade later Fiat had become Italy’s biggest motor manufacturer by far and was making cars, buses, trucks, aeroplane engines, and had become a force to be reckoned with on Europe’s motor-racing circuits. Fiat built some of the most enormous engines ever made; the S76 racer had an output of 290bhp from a four-cylinder 28,353cc unit.
These were a technological blind-alley but persuaded Fiat that chain-drive had its limitations, so in 1912 the Fiat Zero was designed with shaft-drive, four-wheel brakes and a four-speed gearbox.
By the end of WWI, when Fiat built tanks, complete aircraft, massive marine engines and military hardware, the company employed 30,000 workers in a factory covering one million square metres. It had eleven railway junctions, 10,000 metres of goods sidings, and employed a fleet of 200 lorries on inter-factory liaison operations. A huge new factory at Lingotto was built to house the diversity of products made, which had an oval test-track on the roof.
Fiat employed some of the most gifted designers in the world; Fiat’s design and engineering staff in the early 1920s reads like a Whose Who of European automobile design- Bono, Fornaca, Cavalli, Becchia, Bertarione, Cappa, Jano, Zerbi and Dante Giacosa, who together went on to create many iconic Fiat cars. These were the 509, 514, the 508 Balilla, the 518 Ardita, the 1500 and the immortal Fiat 500, the Topolino (Little Mouse) of 1934. The managerial skills of Vittorio Valletta ensured the company progressed and remained profitable.
Fiat survived Mussolini’s war of 1940-1945, making as little as possible without being shut-down by the Nazi occupiers and having the factory dismantled and shipped off to the Fatherland.
Post-war Italy was in a terrible state economically and politically, with a virtual civil-war pitting Communists against old Fascists, causing numerous murders and hangings of rivals. The economy was rescued by American money from the Marshall Plan, which funded Europe’s reconstruction. The Plan ensured some measure of stability until Italy’s economy got back on its feet again.
Fiat’s post-war models were largely pre-war models until funds were available to develop a new generation of modern cars, so the mildly-revised 500C Topolino, the 1100B and 1500E soldiered on until 1950, when Dante Giacosa and his team introduced the all-new 1400 saloon.
Fiat, the first fifty years 1899-1949 Volume 1 is now in stock and available from this website’s online shop. Details: ISBN 978-0-9547363-7-8, A4 format, soft colour covers (see above), 138 pages with over 300 images, of which 95 are in colour, price £28 plus postage & packing to wherever you are.
The new 1400 model and the subsequent modern range, which turned Fiat into one of the biggest auto manufacturers and industrial businesses in the world, is dealt with in FIAT, the Second Fifty Years 1950-1999, Volume 2. This book is currently being researched and written, scheduled for publication in early 2020.